July 28, 2009
Authors
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BSR Staff
Do you trust business?
If you answered "yes," consider yourself unusual. According to a 2009 Edelman study of more than 20 countries, global trust in business is at an all-time low and diminishing, with people less trustful of all sources of information about companies.1 The "Edelman Trust Barometer," an output of this research, shows trust in advertising is down to 13 percent from 30 percent, and trust in company websites is down to 21 percent from 30 percent.
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