Lucie leads BSR’s creative design work, shaping the organization’s visual identity across all platforms.
With expertise in art direction and graphic design, Lucie has extensive experience in developing and executing impactful designs for presentations, reports, marketing materials, websites, direct email campaigns, and events. She ensures brand consistency and brings a storytelling approach to her work, effectively translating BSR’s mission and values into compelling visuals.
Previously, Lucie collaborated with international organizations and NGOs, including Oxfam, World Vision, IRC, WWF, and Fairtrade, among others, to design reports, social media campaigns, and publications. Her portfolio includes projects focused on sustainability, humanitarian aid, and social impact, reflecting her dedication to using design as a tool for positive change.
Lucie holds a BA and MS in Art Direction and Graphic Design from ALBA University in Lebanon, and she is fluent in English, French, Arabic, and Armenian.