Search Results

Blog | Thursday May 31, 2018

Scaling a Renewable Future for Internet Power

Preview

Almost every business today—from tech to financial services and media to retail and healthcare—relies on online services and data. As more and more companies look to cloud services to support their digital needs, the internet’s energy demands will likely only continue to grow.  

This means internet use could jeopardize the planet if we do not take action. We cannot hope to create a climate-compatible internet without addressing its overall footprint, which includes data centers as well as the transmission, equipment, and code that make them work. Moreover, we cannot reach the ambitious objectives of the Paris Agreement without bringing the leading companies whose data use drives this energy demand into this conversation. That is one reason we founded the Future of Internet Power collaborative initiative in 2012—because in order to create an internet powered 100 percent by renewable energy, we need to work together.

In 2014, it was estimated that data centers consumed two to three percent of global energy use. While breakthroughs in efficiency and cloud technology have the potential to limit energy demand associated with data centers to a moderate increase by 2020, global estimates of data center demand in 2030 anticipate an increase of three to 10 times current levels, including projections that global data center electricity demand alone could reach 13 percent of global electricity consumption.

Telecommunications and wireless networks consume tremendous amounts of energy, although many of these companies have made ambitious commitments to reduce their emissions. To put the energy demand of these networks into context, the annual total reported energy use of AT&T in 2017 was more than twice that of Google.

The manufacturing of the equipment that makes the internet work, like servers, is also a major source of greenhouse gas (GHG) emissions that some companies are looking to reduce. Hewlett Packard Enterprise, for example, has responded to this by committing to set science-based targets for its suppliers that will avoid 100 million tons of GHGs by 2025.

We know that code and software engineering could do much more to reduce environmental impact, too. Studies suggest that as much as 60 percent of code is written without green or energy efficiency principles in mind.

The Future of Internet Power has made great progress over the past five years:

• We have grown to include more than 20 companies in our community, which has made great strides in building common values, goals, and tools to realize those values and achieve our goals. These companies include not only ICT companies, but also data centers, financial institutions, and online retailers.
• We launched the Corporate Colocation and Cloud Buyers’ Principles, which set out six criteria that customers of data center colocation and cloud services expect of their data center service providers.
  • To put these principles into action, we created a toolkit to give companies a step-by-step guide to engaging with their cloud and colo providers on each principle.
• We have worked closely with the World Resources Institute (WRI) to produce a white paper addressing the issue of GHG emissions accounting, renewable energy procurement, and reporting in the data center sector
  • This work led to the creation of a template for customers and providers to use to guide them on the documentation that could support verification of zero carbon claims, which marks a step toward greater consistency in this sector.
• We continue work closely with our co-founders of the Renewable Energy Buyers’ Alliance (REBA): Rocky Mountain Institute’s Business Renewables Center, the World Wildlife Fund, and WRI.
  • Last year, REBA was awarded the Corporate Eco Forum’s C.K. Prahalad Award for demonstrating how collaboration is critical to widespread adoption of renewable energy.

While we are excited about the work we have done to equip companies to leverage renewable energy to power their data and internet use, this is a complex and complicated industry. Over the next month, we will be determining what comes next. We are excited to create a new and ambitious mission that drives us closer to a new definition of a sustainable internet. We see a real need to ratchet up our impact, enable greater transparency, and integrate climate considerations into companies’ data plans.

One thing is clear: The current group of companies tacking this problem needs your help. Almost every company will need a new blueprint to increase the climate-compatibility of its internet use. Our next step for the Future of Internet Power is to create that blueprint.

Now is the time for more of you to join us at this table—because changing how tech and data are powered not only helps individual companies in the space reach their environmental goals; it also lays a foundation for the organizations that use their products and services to be a part of the solution.

If you’d like to learn more about the Future of Internet Power and our efforts to create a more sustainable internet, I’ll be at Sustainable Brands in Vancouver next week and would love to continue the conversation.

Blog | Monday May 28, 2018

How Health Training Changed Social Norms in Himalayan Villages

Preview

Today, May 28, is Menstrual Hygiene Day. BSR recently visited Himalayan villages in Uttarakhand, Northern India, where a community-based version of HERproject has helped women take charge of their health by addressing the social stigmas surrounding menstruation.

Menstrual Hygiene Day was first celebrated in 2014 to raise awareness of the challenges women and girls face due to menstruation. In the villages we visited in Northern India, women face a monthly struggle to stay healthy and maintain personal hygiene during menstruation, as well as to access affordable and readily available menstrual hygiene products. Amplifying that struggle, menstruation remains surrounded by strong social norms, taboos, and stigmas.

Menstrual hygiene is one of the key components of HERhealth, the health pillar of BSR’s flagship workplace program HERproject. In partnership with VillageWays Charitable Trust, and with the support of ANN INC. and later Good Earth, we adapted HERhealth to the community context to serve villages in Northern India during 2015 and 2016.

When we visited, representatives from the local NGO VillageWays Charitable Trust explained that social norm structures that consider menstruation as unclean and impure are especially strong in Himalayan mountain regions. A custom called alag hona (translated as “to separate”) is still widely practiced. Under this custom, women are separated from their communities and families during their menstruation, and they are expected to refrain from cooking and bathing in the same areas as the rest of their families. Adolescent girls must stay home from school. It common practice for women to stay in outhouses with the cows, buffalo, and other farm animals for two to three days when they are bleeding, instead of staying in the house with their families.

In addition, in many villages women do not have access to sanitary pads or other forms of modern menstrual hygiene products. Instead, they will go without any menstrual protection. These practices are socially enforced during a time when it is critical for women to stay clean, eat healthy, and be able to rest properly.

Over a period of 18 months, women from the villages were trained in nutrition, as well as personal and menstrual hygiene, as part of the health trainings. These women were in turn responsible for reaching and educating 10 families each. They walked for hours a day to teach others in the remote villages of their valleys.

The program has subsequently been scaled up to 12 villages, and it is currently being expanded to 25 villages in another neighboring valley, aiming to reach over 7,000 people total. Recently, BSR visited Supi, which is one of the villages where health training was provided—and also one of the villages where the practice of alag hona used to be an everyday reality for women.

Geeta, a peer health educator, told us, “Before the training, I had no idea that during the menstrual period, one should use a sanitary pad or take a bath. Previously I didn’t use anything and didn’t have anything to use either.”

She went on to say, “During my period, I used to stay in the outhouse with the cows for two to three days while I was bleeding.” Geeta is married and has two children, a boy and a girl. She gets shy when asked questions about the reaction of others to the information about menstrual practices. But she is determined to tell her story, and she walked up from her village to meet with us.

“After the training, there has been a lot of change. Now I use a sanitary pad, which I can buy in the store. I stay in the house with my family during my menstruation period. Girls can go to school now, during their periods. It has been a big change,” she said. Geeta’s story is reinforced by those of dozens of women that we met during our stay.

Over only a few years, the social norms around alag hona have changed, thanks to the dissemination of health knowledge, paired with close collaboration with village leaders, communities, and schools, as well as targeted activities to enhance access to menstrual hygiene products. The peer health educators we met attribute the success of the program not only to the persistent work of VillageWays Charitable Trust, but also the strength of the peer education model. When you receive health information from a woman from your own community, they told us, you know that she understands you, your family, and your daily struggles. That is why you will trust her, and you will be open to change.

Blog | Tuesday May 22, 2018

A Map to Help Business Collaborate with Anti-Slavery Organizations

Preview

The 1948 Universal Declaration of Human Rights states that "no one should be held in slavery or servitude” and “slavery in all its forms should be eliminated." Yet unfortunately modern slavery—most clearly embodied in forced labor and sex trafficking—remains both widespread and difficult to combat today. In 2016 alone, more than 40 million people were victims of these crimes.

For business, there is both a moral and legal imperative to tackle modern slavery. As the number of legislative initiatives around this issue have increased, initiatives and collaborations to help business address human trafficking and modern slavery have multiplied. While the recent proliferation of organizations addressing this problem is encouraging, it also poses a problem for companies: How should you find the most relevant partners to work with or collaborations to join?

To answer this question, the Global Business Coalition Against Human Trafficking (GBCAT) partnered with the United Nations Global Compact and the RESPECT Initiative (comprised of the Global Initiative, Babson College's Initiative on Human Trafficking and Modern Slavery, and IOM) to develop an online, interactive mapping of organizations and initiatives tackling modern slavery. Today, we are pleased to launch this major new platform, supported by the ILO Global Business Network on Forced Labour and Human Trafficking and Alliance 8.7.

This interactive map of anti-human trafficking organizations responds to frequent requests from companies for help navigating the constellation of modern slavery initiatives. Drawing from a database of over 100 organizations, the map allows the user to filter organizations by type (initiative, NGO, foundation); issue (e.g. child labor, forced labor, recruitment); geography; and industry. These filters can be combined to help the user narrow down the list of organizations even further. The database will be updated on an ongoing basis and will remain open to all as a free resource.

Recent legislative developments, such as the passage of the U.K. Modern Slavery Act in 2015, mean that it is no longer enough for companies to respond reactively or to isolated reports of slavery or forced labor in supply chains. Businesses must have processes in place to proactively identify and address modern slavery across their operations. 

We encourage companies to make use of this map from the earliest stages of your efforts to tackle modern slavery. By working with the organizations most clearly focused on specific crimes, industries, and geographies of relevance to your business, you can focus your efforts on the most relevant topics where you can have the greatest potential impact. Previously, many hours of manual research would have been required to narrow down the list of potential groups to work with; now, verified information about the most relevant partners can be found with a few simple clicks.

The collaboration between four major organizations to develop this resource stems from a desire to prevent overlap and duplication. We recognize and commend the surge in efforts to help business address this horrific crime. However, as with other issues, there is a risk of fragmentation leading to confusion. This is a first step to greater coordination and cooperation across a constellation of partners. We also hope that this mapping may serve as a model for other areas of the human rights or sustainability landscapes that may contend with similar proliferations of initiatives.

Finally, while we are proud to be launching this resource, we recognize that this is a small step on the road to eliminating human trafficking and modern slavery. Behind this high-level map is a huge, on-the-ground network of extraordinary and committed individuals who spend their days fighting modern slavery. We would like to acknowledge their courage and pledge to support them in their efforts.

For more information, please reach out or visit the GBCAT website.

Blog | Thursday May 17, 2018

How Business Can Help Close the Financial Inclusion Gender Gap: 2017 Global Findex Takeaways

Preview

In April 2018, the World Bank released the latest results of the Global Findex database, the most comprehensive resource to understand how adults use financial services to save, borrow, and protect themselves against economic shocks. The report showed a remarkable progress toward financial inclusion: Today, 69 percent of the global adult population has a formal account—whether with a bank or a mobile money provider—compared to only 51 percent in 2014. The data also points to an increase in the number of women who own an account: from 58 percent in 2014 to 65 percent in 2017, which means more women can make day-to-day transactions, invest in a business, safeguard their savings, and plan for their futures.

However, despite these achievements, the global financial inclusion gender gap in developing countries remains. Our key takeaway of the 2017 Global Findex is that the private sector can play a key role in helping close the financial inclusion gender gap by supporting greater account ownership and usage among the women who make up the majority of workers in their supply chains.

On average, the financial inclusion gender gap today is 9 percentage points in developing countries, which is the same as seven years ago. In some countries, such as Bangladesh, Pakistan, and Turkey, the gap is even higher—close to 30 percentage points. Overall, in developing economies, only 59 percent of women own an account and only 18 percent of them are saving at formal financial institutions, compared to 67 percent and 24 percent of men, respectively.  

This gap persists because women are more likely to have lower literacy and digital literacy rates, lack the required documentation to open accounts, and are less likely than men to own a mobile phone or have internet access. In addition, pervasive gender norms still discourage women from accessing and using financial products and services.

It’s time for the private sector to step up to help address this. One key lever is for companies that source from developing countries to invest in women workers in their supply chains by providing financial literacy training, connecting them with available services, and focusing on confidence-building to encourage women to take control of their finances. In addition, global brands can support their suppliers to make the switch from cash to electronic payroll.

Brands can use their influence and relationships with their suppliers to improve the financial inclusion of women workers. There are 230 million unbanked workers in the private sector who are still being paid in cash. Moreover, 20 percent of account owners reported having an inactive account. This data points to the need for providing not only access to bank accounts but also for supporting active usage. Digitizing wages in industries that primarily employ women, such as the footwear, textile, and garment industries, and using the workplace to provide women with the tools to take control of their finances can significantly contribute to addressing this.

In 2013, BSR launched HERfinance, an initiative to ensure that the poor—particularly women—have the proper knowledge, skills, and attitudes toward financial services, enabling them to participate in the formal financial sector. HERfinance’s workplace-based programs focus on building the financial capability of workers and promoting greater uptake of financial products and services. In addition, in 2015 we launched the Digital Wages program with the support of the Bill and Melinda Gates Foundation to drive financial inclusion by digitizing salary payments in global supply chains in industries where women make up the majority of the workforce. 

In Bangladesh, we are working directly with more than 50 garment factories to support their transition from cash to digital payroll, allowing workers to receive their wages instantly and transparently in formal bank accounts. As of today, the program has contributed to new accounts and training for 150,000 workers, 65 percent of whom are women. After going through the HERfinance training, women in India were 23 percent more likely to say they decided what to do with their salaries and 36 percent more likely to save a portion of their salaries in a formal bank account.

Here are some of the actions leading companies can take to promote financial inclusion:

• Provide financial capability training for women and men workers to have the knowledge, skills, and attitudes to fully participate in the formal financial sector;
• Encourage suppliers to improve financial inclusion of workers, such as by enabling access to financial products and services or digitizing wage payments; and
• Collaborate with suppliers and other brands to advocate for broader financial inclusion of workers.

At our current pace, it will take another 18 years for all women to be financially included, according to our calculations. We believe that women should not have to wait this long to fully participate in the formal financial sector. Now is the time for brands to help close the gender gap by ensuring that the women workers in their supply chains can reap the fruits of financial inclusion.

For more information on how to get involved, contact us.

Blog | Wednesday May 16, 2018

BSR18: A New Blueprint for Business

Preview

The world is changing at a rapid pace.

The business agenda is changing, and the sustainability agenda needs to change with it. At the BSR Conference 2018 in New York City November 6-8, we will be presenting “A New Blueprint for Business,” defining a path that enables business to thrive in societies that prosper.

With you, we hope to design a vision of 21st-century prosperity. Over the next several months, we will continue to work with our member companies and many other partners to shape this new agenda.  At the Conference, we will share this thinking, inspire debate, and present leaders who are redefining what it takes to build a truly sustainable business that is resilient in the context of profound change.

Join us in New York to explore what this new agenda means for your company and your role. Issues that have long been part of the remit of sustainability professionals are changing and becoming more and more central to business strategy.

Since the last BSR Conference in Huntington Beach, we have seen new concerns over privacy, sexual harassment, and human rights make headlines and rock business models. This year’s Conference will illuminate the ways that familiar issues are taking on new importance and presenting new questions.  We will also explore solutions to emerging issues, like the future of work and climate resilience, that will come to define sustainability leadership in the years to come. BSR18 will present new approaches that are redefining the way sustainability is practiced inside companies—whether through the sustainability team or, as is increasingly the case, by other functions and business leaders.

We will also immerse ourselves in new ways of doing business. Business models are changing fast, and financial and reporting models are in the midst of what may be transformative change. Sustainability features more and more in product innovation, and new companies are emerging each week with sustainability at their core. And, of course, new technologies and communication tools are radically reshaping the ways companies can understand and engage with their ever-shifting array of stakeholders.

And we will help you answer the profoundly important question of what exactly business’s role is in a time of transformational change. What should the business voice be when issues surrounding race, gender, migration, and refugees roil the communities around us? What is the role of the CEO in expressing her voice on topics like climate change? How can business appropriately influence policy frameworks to ensure that the social contract adapts to 21st-century realities?

No business can stand aside while these crucial questions are being debated. We will identify ways that companies can make sense of this environment, contribute to prosperous and fair societies, and make their employees proud.

We are excited to be preparing an event that will show how the sustainability agenda is changing and adapting to our new reality. What’s more, we will present ideas about how you and your company can stay ahead of a shifting universe.

The values held by the sustainability community—respect for all people, stewardship of natural resources, and transparency—have never been more important. And in a changing environment, values are more essential than ever. By applying these core principles to a new reality, we will chart a course for business at BSR18 that enables forward-looking leadership.

Register for the BSR Conference 2018 by June 29 to receive our best rates.

Blog | Tuesday May 8, 2018

The Future of Work for Women in China: Lessons from HERproject

Preview

For the past 30 years, China has in many ways been known for its manufacturing capabilities, with “Made in China” appearing on products around the globe. The manufacturing industry in China absorbed millions of people from the workforce, attracting them to live far away from their hometowns in exchange for incomes that exceeded what they could earn from farming and agriculture.

However, in the past five to 10 years, the manufacturing environment in China has greatly changed, as has the working population and its needs. This in turn has changed the issues that companies are focusing on in their supply chain sustainability efforts and the specific challenges that women face at work.

On one hand, the factories that have survived surging labor costs are finding it harder and harder to retain workers; on the other, with workers’ increasing awareness of their rights, strikes, labor unrest, and other grievances are more and more frequent in public and visible on social media. The younger generation is very different from their parents, and today, they make up a greater percentage of the workforce. As compared to their parents, these workers attach more importance to the factory environment and their working conditions, including their superiors’ management styles, the presence of a support network in the workplace, and recognition and acknowledgement. In light of these traits, in many cases the outdated management style of senior leaders and the diverse needs of young workers come into serious conflict.

While both young women workers and young men workers share these qualities, women are confronted with greater challenges than their male colleagues. Equal access to opportunity and development at work remain challenging for women to attain. At the factory, the common management perception that male workers are more capable and concentrated can lead to unequal training and promotion opportunities for women workers. In the era of automation, this is especially problematic, as women workers are sometimes considered less capable than men at operating machinery—a skill that will be critical for the future workforce in China.

Workplace programs to enable women workers to reach their potential presents an opportunity to improve quality of work and make factory jobs more attractive. Over the past 10 years, BSR has collaborated with more than 30 international brands to implement HERproject™ in China to improve the health awareness, well-being, and confidence of female workers. This workplace-based program was created 11 years ago to respond to the huge gap in reproductive health knowledge and behavior of vulnerable female workers working in supply chain factories; through these efforts, we have reached more than 180,000 female workers in 160+ factories in China.

While we are thrilled that HERproject has greatly improved the ability of women workers to take charge of their own health and demonstrated business impact, there is more we can do to contribute to stronger workplaces and enhanced worker well-being. Today, workers “vote by foot” by flowing to the better workplaces, and the benefits of an improved workplace can benefit both the workers and factory management. Here are a few recommendations for companies looking to promote gender equality and sustainability in their operations and supply chains in China:

• Strengthen worker agency: HERproject has demonstrated that building up the capacity of female workers through its peer-to-peer model resulted in numerous stories of improved confidence, better communication skills, and strengthened self-esteem. This will be increasingly important in the era of automation, where stronger “soft” skills will likely be expected of workers; it is an important area of focus for women’s empowerment efforts in China and around the globe.
• Apply a gender lens to factory policy: While workplace-based training can directly reach women workers, it is equally important to help factories review their existing policies with a gender lens. Only when women’s empowerment efforts are included in day-to-day operations can their impact be long lasting.
• Address social norms: Social norms and expectations about the work that women and men do could prevent women workers from realizing their potential. Women workers may not get the same promotion and training opportunities as men, and companies can do more to recognize and address the impact of social norms to create lasting change.
• Integrate technology: Almost all factory workers under 30 have smartphones. These workers have more access to the outside world through the internet, but there is still opportunity to better connect this to their welfare. BSR has developed an app for HERproject in China, in which the health curriculum and information of some health access service providers was digitized. Companies can explore this and other technology resources that support worker well-being.

HERproject will continue to explore how to create a brighter future of work for women in China. Please contact us if you’d like to explore opportunities to collaborate on these important issues.

Blog | Thursday May 3, 2018

Where BSR Will Be in May 2018

Preview

This month, as we prepare to launch registration for the BSR Conference 2018 (stay tuned, and join our mailing list if you want to hear about it!), we’re also hosting, attending, and speaking at several other sustainability events around the world.

From the UN climate negotiations in Germany, to the Copenhagen Fashion Summit, to events about the Global Climate Action Summit, here’s where we’ll be in May.

What We’ll Host

• May 3: Senior Vice President Eric Olson, Consumer Sectors Director Jorgette Mariñez, and Manager Byron Austin will host a dinner with sustainability leaders to discuss a shared agenda for 21st-century business in Chicago.
• May 15: President and CEO Aron Cramer and Manager Kelly Gallo will host an event at the Salesforce Offices in San Francisco for businesses to learn more about the Global Climate Action Summit and opportunities to engage.
• May 16: Cramer and Gallo will host a webinar to share information about the Global Climate Action Summit. This webinar will be held at two times for our global audiences.
• May 16: We will celebrate our 10th anniversary in New York with a happy hour.
• May 24: Our Paris office will hold a BSR Connect event on the French due diligence law and the strategic importance of a human rights impact assessment for companies as part of their vigilance plans.

Where We’ll Be

• April 30-May 10: Climate Director David Wei, Manager Samantha Harris, and Associate Katie Abbott will attend the UN climate negotiations in Bonn, Germany.
• May 1: Sustainable Futures Lab Director Jacob Park and Manager Jonathan Morris will attend the Task Force on Climate-Related Financial Disclosures' U.S. Scenario Analysis Conference, hosted by Bloomberg LP in New York.
• May 4: Maritime Anti-Corruption Network Program Director Cecilia Müller Torbrand will speak at the 3rd Annual Global Anti-Corruption and Compliance Summit in Amsterdam.
• May 4: Manager Salah Husseini will speak on the 49th Symposium on International Relations panel entitled “Protecting Workers’ Rights: A Global Perspective on the Role of Business and Other Stakeholders” in New Haven, Connecticut.
• May 9: Harris will moderate a panel during the UN climate negotiations on “The Role of Women in Climate-Resilient Supply Chains” in Bonn.
• May 15-16: Senior Vice President Peder Michael Pruzan-Jorgensen will moderate the session on “Digitalization and the Future of Fashion” with Spencer Fung, CEO of the Li & Fung Group, at the Copenhagen Fashion Summit. Managing Director Elisa Niemtzow will attend the event.
• May 16-17: Managing Director Tara Norton will attend the World Procurement Congress 18 in London.
• May 16-17: Morris will attend the Luxe Pack New York creative/luxury packaging tradeshow in New York.
• May 16-18: Managing Director Dunstan Allison-Hope and Associate Michaela Lee will attend RightsCon in Toronto. Allison-Hope will moderate a panel on the new frontier for law enforcement relationship reporting.
• May 17: Associate Director Michael Rohwer will speak on conflict minerals reporting at the Silicon Valley Conflict Minerals and Human Trafficking Forum in Sunnyvale, California.
• May 17: Sustainability Management Managing Director Alison Taylor will speak at the Transparency International 8th Annual Day of Dialogue in Toronto.
• May 21-25: Manager Berkley Rothmeier will attend the Sustainable Apparel Coalition annual meeting in Vancouver.
• May 23-24: Manager Lauren Shields will speak in sessions on gender equality and workers’ voices at the 2018 Global Sustainability Standards Conference in Sao Paulo, Brazil.
• May 29-30: Taylor will attend the OECD Forum in Paris.
• May 31: Cramer will deliver a keynote speech at the Global Mining Human Resources Forum in Toronto.

Blog | Tuesday May 1, 2018

Accelerating the Adoption of Clean Fuels: Leading Road Fleets Share Data

Preview

Massive growth in global energy consumption is placing increasing demands on fuels and energy sources; fossil fuel sources, however, are finite, decreasing, and must be phased out if we are to meet our global climate goals.

Sustainable fuels and technologies for road freight applications are a solution, and they’re at the cusp of an exciting transition. More sustainable fuels—those that reduce emissions and social impact—are already available to meet the needs of today’s fleets. Compressed natural gas, biodiesel, renewable diesel, electricity … all of these fuels are viable to power our road freight system. Today, they are being widely tested and deployed by members of BSR’s Future of Fuels, signatories to the Sustainable Fuel Buyers’ Principles, and other leading companies. “Advanced alternative fuels, like renewable diesel, are an important part of our strategy to reduce the greenhouse gas emissions impact of our fleet,” said Patrick Browne, director of global sustainability for UPS.

But we don’t want low-emission fuels to remain the privilege of a small group of well-informed insiders. They will not be successful if they do. The challenge that lies ahead is, therefore, how to scale the market and make these technologies more widely available.

As fleets test and deploy new technologies, they generate practical, real-world data on the technical and financial aspects of the various options, useable data that is often locked behind company doors. Meanwhile, many fleets struggle with information overload, do not understand how sustainable fuels perform in practice, and want to assess the level of infrastructure and investment required before piloting these technologies.

These uncertainties create high barriers to adoption. Companies are reluctant to apply the resources required to further investigate through their own individual testing, and suppliers feel stuck in “pilot purgatory,” performing the same tests over and over for a seemingly endless stream of buyers.

Solutions to accelerate the uptake of sustainable fuels and technologies must include not only innovative science and technology, but also effective knowledge management and collaboration. The data to alleviate these challenges exists—but we need to connect the dots.

Today, Future of Fuels is releasing a case study library that will, for the first time, allow fleet owners to compare clean fuel technologies independently tested and rated by peer companies. Leading fleets will now be able to share test data, evaluating clean fuels while protecting business-sensitive details, that meets the needs of their customers and peers.

To create this, BSR developed a case study template to help companies share their data in a standardized format. In order to do so, we narrowed 130 potential data points down to approximately 50 by benchmarking existing case studies and interviewing fleet owners and suppliers. We then finalized the template at Future of Fuels meetings with our member companies. Our members and Fuel Principles signatories hope that by providing this open-source data, they can help reduce the time and resources required to validate alternative fuels for wider adoption and scaling.

The initial set of five case studies contributed by IKEA, UPS, and PepsiCo covers fuel technologies including biodiesel, compressed natural gas, and electricity. These case studies—from pilots carried out in the U.S., China, and Sweden—suggest that there are fewer and fewer operational barriers to implementing new fuel technologies. According to Mike O’Connell, vice president of supply chain, fleet, and sustainability at PepsiCo, “Understanding both the environmental performance and the operational benefits and challenges of new technologies is vital for fleet owners. Concrete case studies further that understanding and ensure that we are not replicating work already conducted.”

The library we are launching today is still in its early stages and will continue to grow. Our members and Sustainable Fuel Buyers' Principles signatories already plan to submit more case studies in the coming months.

These case studies complement the Fuel Sustainability Tool (available for free), the world’s first apples-to-apples way to compare emissions reductions investments in efficiency and advanced fuel technologies, and build on the Sustainable Fuel Buyers’ Principles, through which companies demonstrate demand for sustainable fuels and catalyze the partnerships needed to drive a sustainable transition in the freight fuel system.

We invite all fleets interested in sustainable fuels and technologies to use the case studies in this library. We are currently accepting case study submissions from Future of Fuels members and Principles signatories, and we encourage other fleets that would be interested in participating in this effort to download the case study template and use it to guide their pilots. If you wish to submit a case study, please contact us.

We also invite fuel purchasers and shippers to sign on to the Sustainable Fuel Buyers' Principles. There is no cost to join; we simply ask that companies offer a sincere commitment to use these principles to proactively engage with their value chains around sustainable, low-emission fuels.

Blog | Thursday April 26, 2018

Sustainability Management for a Rapidly Changing World: Q&A with Erb Institute’s Terry Nelidov

Preview

In the spring of 2017, we spoke with a number of our members and key stakeholders about sustainability management, including what is working and what isn’t. These conversations informed our report Redefining Sustainable Business: Management for a Rapidly Changing World, which presents our blueprint for creating resilient business strategies.

Terry Nelidov, managing director of the Erb Institute, shared his insights on how millennials in leadership roles will impact sustainability management, the importance of metrics and leadership support for sustainability, and the convergence of environmental and social issues.

Alison Taylor: First, please tell us about your work in sustainability at the Erb Institute.

Terry Nelidov: The Erb Institute is the University of Michigan’s business-sustainability partnership between the Ross School of Business and the School for Environment & Sustainability. We started as a dual-degree M.B.A./M.S. program back in 1996, and we have expanded over the years to be a full-fledged institute with sustainability research, teaching, and business engagement. This is all in support of our mission to create a sustainable world through the power of business—very akin to BSR’s mission, I might add!

The young professionals in our graduate M.B.A./M.S. program have traditionally been focused on key environmental issues, like climate, energy, water, and ecosystems. What we’ve seen over the past five years or so, however, has been a shift to the social side of sustainability, with growing interest in issues like supply-chain labor conditions, business and human rights, community development, and diversity and inclusion.

Taylor: What are the characteristics of the millennials you teach, and how are you translating their issue experience into practical management expertise?

Nelidov: Ross Business School just leapt into No. 7 on the list of Top 10 M.B.A. programs in the U.S.! You can imagine that Erb’s business-sustainability students are ambitious, well-prepared, and also a little impatient for change and impact (which I guess isn’t unique to ambitious young people anywhere). While some complain of a sense of entitlement in the emerging millennial workforce, we see it more as a fundamental shift in how this generation views personal passion, professional purpose, and profit more and more as a means rather than an end. Our students aren’t looking for “just a job;” they want a purpose. And they see business as the most effective way to do that.

As a university, we sit very early in the “sustainability professionals value chain,” and we’re getting a glimpse into what middle management in large companies will look like in five to 10 years. I see a definite shift coming in employees’ expectations for their companies’ social and environmental performance. Soon, these employees will start to take on leadership roles in their companies, with the responsibility and the resources to drive deep change.

The impatience we see today will over time manifest itself as an expectation for a fundamentally different role for business in society, and that change will happen not only because activists and stakeholders are pushing from the outside, but even more importantly because new leaders deep inside the company expect it of any company where they choose to work.

Taylor: What about Erb’s executive education? Are we still stuck on the business case for sustainability?

Nelidov: No, thankfully we are beyond “CSR 101” awareness raising and making the business case for “why environment and society matter.” Together with Ross Executive Education, Erb delivers executive education designed to respond to what we’re hearing from our business partners, namely “Don’t waste my time with why sustainability matters. We get it! But show us how to actually do it!” And that’s the hard part.

Taylor: That’s a huge focus for us at BSR, too. What do you see as the key success factors here?

Nelidov: First of all, this has to come from the top. There are ways to get around a lack of senior leadership commitment, but when leadership “gets” sustainability, you see rapid, deep, transformative change. Second, performance targets and measures are how ambitious goals and commitments at the top get translated to middle management. Simple targets for business units unleash innovation, even before you start to tackle building sustainability into individual performance targets.

It’s a cliché to say you “manage what you measure,” but I’ve seen over and over again that the very act of starting to measure sustainability impact is a huge motivator. We know how to measure environmental impacts, like water consumption or material waste, because we’ve been doing it for a while. We also have emerging experience in measuring impact on labor issues and employee engagement. But how do you begin to measure more social issues, like human development, economic inclusion, or business impact on water as a human right? That’s tough.

Taylor: Your point about human rights and water is so fascinating—are we seeing convergence between economic, environmental and social issues, or are we still suffering from siloed thinking here?

Nelidov: I have no doubt that economic, social, and environmental issues are converging. Water is a perfect example. It’s an operational issue, an environmental issue, a stakeholder issue, and now is being framed more and more as a basic human rights issue. Technology has enabled us to see systemic problems more clearly. We need systems thinking to develop more comprehensive responses to create a just and sustainable world through the power of business.

Blog | Wednesday April 25, 2018

We Need to Talk about Blockchain—Together.

Preview

This is the second in a series of blog posts BSR will publish in 2018 exploring the intersection of disruptive technologies and sustainability. The first post was on artificial intelligence.

We need to talk about blockchain. Blockchain offers immense opportunities to achieve business and sustainability goals, but it is going to take serious collaboration to unleash its full potential.

Companies are experimenting with applications of blockchain to reach competitive objectives, and why wouldn’t they? But blockchain is not software as a service: The promise of the distributed ledger system is to radically change a system; it provides a unique opportunity to create accountability, transparency, and privacy all at the same time. This is appealing at a moment when trust in institutions is declining. Blockchain offers the very real possibility to truly transform supply chains—to create the transparent, traceable, equitable supply chains that many of us envision. And to do that, we need collaboration, not competition.

When to Consider Blockchain

Companies and global organizations are starting to apply blockchain to solve problems. Some companies are creating smart contracts that only execute when sustainability or other conditions are met. Others are using it to overcome “first mile” traceability challenges, where tracking a commodity in the first instance is difficult in the absence of formal markets or identities. There are burgeoning applications that create identities and payments for farmers or miners where formal markets are scarce—and applications that identify exactly how your tuna got into that can. There are even opportunities for companies to trace the origins of their electricity back to its source. 

We’ve identified four situations where a collaborative blockchain effort may be a particularly effective solution:

• When there is fraud or lack of trust in a system;
• When there are multiple parts to a transaction;
• When there is alleged inequity at key points in a system; and
• When there is a need to align disparate incentives in a system.

These are situations wherein a central authority is an impediment; where blockchain’s decentralized, distributed approach can create trust, transparency, and security. Some or all of these situations likely arise at some point in your supply chain. However, it misses the point of decentralization for individual companies to apply this technology independently in their own supply chains, particularly when companies’ supply chains overlap. Collective action will be more effective.

Consider this: If a blockchain solution for traceability in sustainably grown cotton is not trusted by the spinners and thus not used, the value of that cotton gets lost before it is even spun into thread. If apparel companies haven’t agreed on the kind of data they’d like to see or the underlying blockchain fabric to use before deploying a solution, they risk a duplication of systems, which would run fully counter to the blockchain promise.

The Weakest Links in the Blockchain

Another compelling reason for collaboration is that the world of blockchain is still the wild west. It’s easy to forget that there are currently a limited number of live projects, most still in pilot phase, many of which will never emerge beyond that phase.

There are risks of blockchain we don’t fully understand or even know about yet. There are also risks that we are aware of: First, blockchain is inherently virtual, which can heighten the likelihood of dealing with unsavory actors.

Second, the energy demand for certain blockchain systems can be astronomical. While new designs are coming into practice to mitigate that energy use, it remains a consideration.

Third, blockchain is not immune to the “garbage in—garbage out” challenge; much needs to be done to ensure the information entered into a blockchain is an accurate digital recording of what is happening in the real world.

Finally, information security is critical. A well-designed system should be secure and very difficult to access, but experts agree that it could be possible to hack a blockchain.

How to Realize Blockchain’s Potential

Critics may say that blockchain is overhyped, but it should not be underestimated. According to Joseph Lubin, one of the founders of Ethereum and now Consensys, “It took about 10 years from when the world wide web [started] … to when my mother started hearing about email.”

This is a critical moment for the sustainability profession—a moment to come together around big ideas, like accountability, transparency, and privacy, and be the change we want to see.

To use blockchain to radically change supply chains, we will need the right players around the table—from farmers to workers and factory owners; from financiers to global buyers and government officials. We are just at the beginning of this journey, and at BSR, we are optimistic about the prospects of collaborating to leverage this technology in service of a better world.